06Brand identity

A cohesive visual starting point.

A cohesive visual starting point for your business, before the website is built.

A website is easier to design well when the brand underneath it is settled. This gives you a consistent visual starting point to build on. It is a starting point for a small business, not a full agency brand programme.

Visual identityStarting point

Is this the right fit?

  • You're launching and don't have a consistent look yet.
  • Your current branding is a mix of things made at different times.
  • You'd like the website designed around a settled identity.
  • You need a large, multi-channel brand programme.
  • You already have brand guidelines that work.

If you already have a logo and colours you like, skip this and go straight to the website.

How the build runs

01 — Discovery

Understand before we build.

Learn about your business, market, blockers and goals before anything gets built.

02 — Direction

Agree on the direction.

Scope, strategy, timeline and fixed price are agreed in writing, with a low-fidelity prototype to establish the structure.

03 — Build

Design, build, review, refine.

Design and development happen in tight iterations, reviewed weekly through a live staging link.

04 — Launch

Ready, reviewed, live.

Final QA, approval and deployment — then your new website goes live.

See the full process

Starting from scratch?

Tell me about your business and what you have so far. I'll scope what's needed, and what can wait.